Proven strategies to improve your marketing, and go beyond the vanity metrics of likes and reach. Get the necessary insights and knowledge to effectively engage with Gen Z, Millennials, and Baby Boomers on each platform.

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Readers of this guide include teams at Google, TikTok, Apple, ad agencies, and many more.

I’ve led campaigns for Robert De Niro's Tribeca Festival, as well as for startups like shef, where Katy Perry is an investor.