Proven strategies to improve your marketing, and go beyond the vanity metrics of likes and reach. Get the necessary insights and knowledge to effectively engage with Gen Z, Millennials, and Baby Boomers on each platform.

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Readers of this guide include teams at Google, TikTok, Apple, ad agencies, and many more.

‍Before consulting, I was a digital marketer with two of the ‘Big Four’ global ad agencies, Publicis and WPP, and was the marketing manager at Pfizer. I’ve led campaigns for the Tribeca Festival for Robert De Niro, as well as for startups like shef, where Katy Perry is an investor.