Seven figures in revenue with a series spotlighting the co-owners, barbers, and clients, leveraging user-generated content, pop-up shops, and a high-profile launch party. Secured a spot on LeBron James’ filming locations list for his show, amplifying brand visibility.

CADMEN was six months away from opening their downtown location. We immersed people within a 6 mile radius from the shop to their fades and classic straight razor shaves through posts on Instagram and videos on YouTube.