CADMEN

We launched a teaser series showcasing the heartbeat of the barbershop: the co-owners, talented barbers, and loyal clients. We immersed people within a 6 mile radius from the shop to their fades and classic straight razor shaves through posts on Instagram and videos on YouTube. User-generated content, pop-up shops, a launch party, and Google reviews. Secured a spot on LeBron James' filming locations list for his show. Launched campaigns across social, email, and SMS, driving revenue to high six figures within a year of opening the second location. Scripted and directed high-impact video ads, achieving a 10X ROAS on social media.

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