CADMEN was six months away from opening their downtown location. We launched a teaser series showcasing the heartbeat of the barbershop: the co-owners, talented barbers, and loyal clients.
We immersed people within a 6 mile radius from the shop to their fades and classic straight razor shaves through posts on Instagram and videos on YouTube.
User-generated content, pop-up shops, a launch party, and Google reviews. Secured a spot on LeBron James' filming locations list for his show.
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