Green Gruff

Launched a new dog supplement in Canada and the US, driving 135 customer acquisitions in 28 days

through paid campaigns on FB, IG, TikTok, Reddit, and Google Ads.

$12 cost per acquisition (CPA) with a 37% repeat purchase rate within 90 days and an average order

value (AOV) of $200, optimizing for long-term customer retention and revenue growth.

Developed cart abandonment emails, increasing total completed orders by 28%.

Had photoshoots and created content showcasing product benefits and testimonials.

Launched targeted campaigns on Instagram and TikTok to reach pet parents interested in premium dog food products.

Collaborated with pet influencers and veterinarians.

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