Green Gruff makes dog supplements with organic ingredients. We conducted market research to refine brand positioning and messaging. Developed a new brand identity focusing on health, nutrition, and natural ingredients.
Sales were up YoY 93% on the website, and 54% on Amazon.
Had photoshoots and created content showcasing product benefits and testimonials. Launched targeted campaigns on Instagram and TikTok to reach pet parents interested in premium dog food products. Collaborated with pet influencers and veterinarians.