Lovd

Marketplace for lightly used tech and gadgets. 8k new app installs in 1 month, with 60% of these users signing up the premium membership, which offers tech pick-up, listing and selling.

Our marketing strategy involved Instagram, X (Twitter) and Reddit to engage our target audience. The ads were behind-the-scenes from our office, our tech warehouse, and our street team picking up and dropping off tech. Each aspect was carefully presented to emphasize the distinctive features and benefits of our app.

By also including transactional keywords in our Google Ads, we ensured that the app was prominently displayed in search results. We continually monitored and optimized ad performance and conducted A/B testing.

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