Tribeca Music

An epic four-day music event presented by Robert De Niro’s Tribeca Festival, featuring an incredible lineup of artists and DJs.

• Drove 43% of total ticket sales through Instagram campaigns that highlighted artists’ millions of Spotify streams and recent Tonight Show performances.

• Boosted event visibility with Grammy-nominated headliners DOMi & JD Beck, who appeared on Jimmy Fallon.

• Executed geo-targeted social campaigns within a 5-mile radius, ensuring maximum engagement with fans of similar artists.

• Launched Instagram, TikTok, and YouTube ads featuring the artist lineup and live footage from opening night.

• Strategic partnerships with Audible & OKX helped pack the audience with engaged fans.